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WHY THE WORLD NEEDS DATA-BASED STORIES MORE THAN EVER

This article originally appeared on Column Five.

There has never been a more confusing, more incendiary time in the media than this moment. Fake news, pundits, think pieces, op eds, blogs, Twitter feeds, and a trillion other platforms are disseminating information, yet opinion is reigning supreme over facts. Many of us have become disillusioned, retreating to our corners and shaking our heads. We are in the middle of a credibility crisis, and that’s why data-based stories are needed more than ever—especially for marketers.

Many groups, particularly millennials, are suspicious of brands’ intentions. The 2014 Edelman Brandshare survey found that 70% of consumers think brands only share information with them to increase profits.

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Call to Cdn Artists, EOI, Public Art Opportunity, Oakville, Deadline: June 15

Call to Canadian Artists, Expressions of Interest, Public Art Opportunity Deadline: Thursday, June 15, 2017 at 4 p.m. EST Trafalgar Park Community Centre • Town of Oakville Request for Expressions of Interest Budget: $90,000 CAD (maximum) The Town of Oakville invites artists to submit Expressions of Interest (EOI) to create a permanent outdoor public artwork as part of the [&hellip

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